HMH - Hospitality Management Holdings

Having been with company since 2014, I am delighted to be taking up the position of Chief Operating Officer with Hospitality Management Holdings.

Coming from the Ajman Palace Hotel, HMH’s flagship property, where during my tenure, as General Manager, I have been successful in positioning the property to where it has now emerged as a key competitor to the recognised worldwide brands in the Northern Emirates. This journey has seen the hotel become one of the most sought-after destinations not just for the International traveller, but equally a favourite amongst the local Emirati community.

2015 saw my role grow to that of Complex General Manager, assuming responsibility also for the groups iconic property, the Coral Beach Resort Sharjah. My focus was on the identification of key Sales & Marketing initiatives, the development of strategic promotional activities, and understanding the key competitive practises and pricing strategies of the market set. Now, both the Ajman Palace Hotel & Coral Beach Resort Sharjah are perfectly positioned to meet the challenges and opportunities that lie ahead. 

For HMH, and for me as the new Chief Operating Officer, 2017 promises to be a challenging but exciting year for the Group. With new openings coming on line,  in an ever evolving market place, we are ideally positioned to meet these challenges. Our strengths lie in driving Sales in an extremely competitive environment, aligned with the commitment and desire to enhance the quality of service that we not only offer, but that we deliver.

However, I believe nothing works in isolation and these achievements without a commitment to sustainability and a desire to champion the communities in which we live and operate, will only diminish our success. This is not who we are, and not who I am.

Strong relationships are at the core of our business, and relationships, as in all walks of life are the key element of not just our business, but our ethos. Whether these be with our Owners, our Employees or our Suppliers, they define us, and it is the quality and integrity of these relationships that will set us apart.

HMH has developed and grown to be the Company that it is today. We are distinguished not just by our Ownership, but by our Values and our Successes. Our passion will be to continue to enable greatness in our employees by empowering them and creating an environment in which they may grow. The hospitality industry is constantly developing and we are excited to evolve with it to pursue sustainable growth.

I look forward to more and greater challenges that will serve to the mutual benefit of all our partners.


Ferghal Purcell

Chief Operating Officer




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