Our mission is to safeguard and sustainably grow the brand value of HMH in the region thereby creating a platform for the future. When developers consider our hotel management company for their asset, they know HMH will deliver. Our objective is to fulfill our commercial objectives, while ensuring maximum quality and service to all our customers, owners, stakeholders and employees. We wish to give each one of you the perfect choice in hospitality for we understand your needs are different.
We are driven by the vision to maximize the value of every asset we operate. Our strategy is to focus on value over volume. By 2020 our aim is to capitalize on the massive opportunities in the region by capturing the maximum potential market share in the GCC, and specifically the UAE, for sustainable growth.
As we continue to break new ground, we stay committed to our core values of Honesty, Integrity and Financial Transparency. Respect for local culture is integral to our business ethics. We understand the needs of our various travelers and their category requirements, and thereby provide them with international standards with local flavor across different categories. By concentrating on offering exceptional quality and consistent services, our objective is to create significant brand value appreciation that in turn will boost value of our assets.