According to Haytham Aziz, Hotel Manager, Coral Beach Resort Sharjah “12 per cent of guests at the hotel originate from Germany. There is an enormous potential to increase this while also tapping into other European countries”.
“The Coral Beach Resort Sharjah enjoyed extremely healthy occupancy rates last year, averaging 82 per cent, and has begun 2016 with very positive guest arrivals. However, we know that long-term sustainability of profit is dependent on generating a mix of business. We are looking to broaden our customer base in Europe through participation at ITB – which remains the biggest and most influential of any travel trade events,” he said.
The 156-room hotel features extensive recreation facilities and the management will be promoting it this summer as an ideal family resort. “With festivals in both Sharjah and Dubai during the summer months, it is an ideal time to visit the emirates with plenty to amuse children and adults,” added Haytham. “Our prices are extremely competitive, and we are hopeful that our new packages will appeal to travellers in Europe who want to try out a new destination.”
ITB Berlin is the global travel industry’s leading trade show and is celebrating this year 50 years of success. In 2015 a total of 10,096 companies and organisations from 186 countries exhibited their products and services to 175,000 visitors, who included 115,000 trade visitors.